The Fourth Root is the data controller responsible for your personal data.
We may collect and process the following data:
Identity data (name, username)
Contact data (email address, phone number)
Technical data (IP address, browser type)
Usage data (how you use our website/services)
Marketing preferences
We collect data through:
Direct interactions (forms, emails, sign-ups)
Automated technologies (cookies, analytics)
Third parties (e.g., payment providers)
We use your data to:
Provide and manage services
Respond to enquiries
Improve our website and services
Send marketing communications (if you opt in)
Comply with legal obligations
We rely on:
Consent
Contractual necessity
Legal obligations
Legitimate interests (e.g., improving services)
We may share your data with:
Service providers (IT, payment processors)
Professional advisers
Authorities (if required by law)
We ensure all third parties respect your data and comply with UK GDPR.
If we transfer data outside the UK, we ensure appropriate safeguards (e.g., adequacy decisions or standard contractual clauses).
We implement security measures to protect your data from unauthorized access, loss, or misuse.
We retain personal data only as long as necessary for the purposes collected, including legal and accounting requirements.
Under UK data protection law, you have rights including:
Access to your data
Correction of inaccurate data
Erasure (“right to be forgotten”)
Restriction of processing
Data portability
Object to processing
Withdraw consent
You can complain to the Information Commissioner’s Office (ICO).
We use cookies to enhance user experience. See our Cookie Policy for more details.
We may update this policy periodically. Updates will be posted on this page.
If you have questions about this policy, contact:
